Monday, April 30, 2007


When we decided we wanted to start this business we never realized how hard finding the perfect name for our business would be. We knew that our concept was to have unique clothing; witty sayings, things that make you laugh. We played around with some names and came up with KidWit, or possibly KidWit Closet of KidWit Clothing. We put it in our market research survey and didn't get quite the results we thought we would. Here are a few samples of responses:
  • Kid wit has abit of an odd ring to it...
  • I find "kidwit" really hard to remember
  • "KidWit" sounds sort of like "nit-wit" and I'm sure that's not what you are trying to get across.
    Or my favourite:
  • wit is too close to the word twit - wouldn't want to be thought of as a site for twit kids
So, kidwit went in the garbage and we started over. Trying to come up with something that wasn't too cheesy, that spoke to us and had meaning was tough. Then came the name that we really liked, Apples'n'Oranges. It's sort of vague, and yet, has meaning.

Vicky and I both gave birth to baby boys this fall. Born six weeks apart, weighing exactly the same weight - 7lbs 1oz, you'd think we were in for similar rides :) And yet, they couldn't be more different. As we've watched them grow these past 6-7 months, there's no comparing them; they are as different as apples and oranges - get it? ;) So there's that meaning. Plus, the whole goal is to find unique and different items, which fit well with our name.

So hopefully you all like the name, because we went with it. We have the URLs: and
add to sk*rt

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