In search of an identity

The next step in our business development process is to come up with a concept, an identity, a face for apples'n'oranges. I like to consider myself a creative person, but I'm by no means an artist! The only thing I can come up with as a logo or visual concept is an apple and orange wedge, which is much too obvious. Lara and I have been emailing some graphic designers and getting some quotes, it's just a matter of trying to choose someone who we think will be able to capture the essence of our new business and turn it into a logo.