To spill the beans or not to spill the beans

I am grappling with the idea of spilling all of our secrets on this blog. Lara has made some pretty valid points - if you're not going to be honest in a blog, then what's the point of having a blog? The problem I have is the dreaded competition! Now, I'd be living on Mars if I thought we would start a business and have ZERO competition (wait, do they need baby clothes on Mars...?), but the idea of one of our readers lurking about ready to sneak away all our nuggets of awesome genius inspiring ideas kinda freaks me out! So really this could go two ways, the first is that this blog works to our advantage and we create lots of buzz around Apples'n'Oranges, create a strong fan base and get the word spread as much as possible. The second is some unoriginal, uninspired member of the competition copies us. Hmm. I guess that's not so bad is it? Copying IS the highest form of flattery after all.